Introducing AS Techies Academy: A Clearer Identity for Our Learning Mission

At AS Academy, our goal has always been to teach technology with clarity, depth, and responsibility. As our programs, learners, and vision evolved, we recognized the need for an identity that better reflects who we are today and where we are headed.

We’re excited to share that AS Academy is now rebranded as AS Techies Academy, along with a refreshed logo and aligned mentor identity.

This change marks an important milestone in our journey — not a change in values, but a clearer expression of them.

Why the Rebranding?

Over time, our learning approach moved beyond introductory courses and hobby-level projects. We increasingly began working with:

• Curious school students exploring engineering fundamentals early

• Self-driven learners who want to understand how systems work internally

• Aspiring engineers looking for depth, structure, and mentorship

The name AS Techies Academy better represents this evolution.

It reflects:

• A strong focus on technology and embedded systems

• A community of learners who build, question, and understand

• A shift from “course-based learning” to mentorship-driven education

This rebrand helps us communicate our purpose more clearly to learners and parents alike.

What Has Changed?

✅ Academy Name

AS Academy → AS Techies Academy

The new name aligns more closely with our core focus areas:

• Embedded systems

• Robotics

• Engineering fundamentals

• System-level and hardware-aware learning

✅ New Logo Identity

Along with the name, we’ve introduced a new logo inspired by the concept of a microcontroller at the core.

The logo represents:

• Structured engineering thinking

• Hardware–software integration

• Precision, clarity, and strong foundations

Its clean and modern design mirrors the way we teach — focused, intentional, and concept-driven.

✅ Lead Mentor Name Usage

As part of this transition, the lead mentor at AS Techies Academy will be using a professional pen name for all public-facing academic and educational content, including:

• Website content

• YouTube videos

• Learning resources and publications

This approach ensures consistency across platforms and keeps the focus on mentorship quality and learning outcomes, rather than individual identity.

All courses, mentoring sessions, and academic guidance continue to be delivered with the same expertise, responsibility, and commitment to learners.

What Has NOT Changed

While the name and visual identity have evolved, the foundation of AS Techies Academy remains the same:

• Mentor-led, structured learning

• Strong emphasis on fundamentals before complexity

• Ethical, age-appropriate teaching practices

• Focus on understanding over memorization

If you’ve learned with us before, you’ll recognize the philosophy instantly.

Looking Ahead

AS Techies Academy is built for learners who ask:

• Why does this work?

• What happens inside the system?

• How can I think like an engineer?

This rebranding helps us:

• Communicate our mission more clearly

• Reach the right learners and parents

• Build a sustainable, long-term learning ecosystem

This is not just a name change — it’s a commitment to grow responsibly with our learners.

Thank you for being part of this journey.

Welcome to AS Techies Academy.